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by Crebul News Team

Pepsi Launches “Dig In” An Initiative to Generate $100 in Sales for Black Owned Businesses

January 4, 2021
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Last year Pepsi announced a $400 million commitment to racial equality. $50 million of that is dedicated solely to supporting Black-owned businesses. As part of this commitment Pepsi rolled out “Dig In.” This initiative serves as a platform that serves as a call to action to consumers to support Black-owned restaurants.

The goal of Dig In is to help Black-owned restaurants to generate $100 million plus in sales over the next five years. The platform not only serves as a call to action, but also creates a way for Black restaurant owners to get access to a number of resources including training, mentorship and business services.

Scott Finlow, Chief Marketing Officer of PepsiCo Global Foodservice stated “Our mission to connect Black-Owned restaurants with the access, business acceleration, and visibility needed to thrive requires a clear call to action: Dig In, to the vibrant, delicious menus of Black-owned restaurants. Help build this moment into a sustainable movement that enables businesses to continue serving as cornerstones of our communities.”

Follow this initiative by following on Facebook or on Instagram.

Source: prnewswire.com

Image Source: @PepsiDigIn on IG

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Jackson Ward Collective Helps To Close the Support Gap for Black Businesses

October 31, 2020
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Generally, for black entrepreneurs they do not have a lawyer or accountant in the family they can turn to for assistance when starting a business. They build things from the ground up on their own with little to no support. Three Black women in Richmond, VA – Rasheeda Creighton, Kelli Lemon, and Melody Short – are looking to change that with the Jackson Ward Collective.

The company was started in September and helps its 150 members with services based on the business’ needs. While older, more established businesses receive more long-term goal-oriented assistance, newer business receive assistance with learning how to successful operate a business.

“It’s all a part of the secret sauce,” Short said.

“We believe we can make that connection point to each other and use resources that can help us learn, grow and own in the Black community,” Creighton said.

For more information, check out their website

Original Article: Richmond Times-Dispatch

Image Credit: Founding members of the Jackson Ward Collective, from left, Rasheeda Creighton, Kelli Lemon, and Melody Short, stand in front of one of the murals in the Jackson ward section of Richmond, va Tuesday, October 20, 2020. The Jackson Ward Collective is a new black-centered business organization that aims to help black business owners.

BOB BROWN/TIMES-DISPATCH

Kansas City Group Helping to Build Up Black-Owned Businesses In Poverty Stricken Area

November 2, 2020
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Many black entrepreneurs are well aware that walking into a bank an receiving funding for their venture is not possible. This leaves the only option to fund their endeavors on their own. To help with this, a group of people in Kansas City looking to help create Black wealth is changing the narrative. Generating Income for Tomorrow, GIFT, was created out of necessity and is offering grants, networking connections, and other financial resources to small black businesses in the area.

So far two grants in the amount of $10,000 have been awarded. The most recent recipient being LaRonda LaNear, owner of We Got It Covered Catering.

“We know we are not going to be the complete savior of everyone,” says Brandon Calloway, the executive director of GIFT, “But she was in a critical point where this $10,000 grant could propel her.” Calloway went on to say, “We are identifying businesses that are already there to help them grow for the residents that are already there. By doing that, we have the potential to increase property values in the urban core, increase income and spur upward economic mobility for an area that has been historically redlined and is made to be an intentional economic dessert.”

Calloway, who grew up in an area of Kansas City that has a poverty rate of 36% understands the disparities faced by residents in these areas compared to areas that are 92% white, which only have a poverty rate of around 5%.

GIFT hopes this year to be able to reach a goal of raising $250,000 to go towards small, black-owned businesses.

See full article from The Kansas City Star

Image Credit: The Kansas City Star, submitted photo of Brandon Calloway

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