In effort to bolster sales amid the pandemic of 2020, Cynthia Daniels, an entrepreneur and advocate has created Black Business Friday. Daniels Memphis-based event planning company, like many small businesses, was greatly impacted by Covid-19. She originally was going to take the year off. That is, until she had a brilliant idea, The Juneteenth Shop Black Virtual Experience.
“I wanted to create a virtual platform that would help black businesses that had experienced a loss in income and had to halt business operations. My goal was to get at least 50 black businesses in Memphis to participate. I’ve worked with tons of vendors, started the Soulful Food Truck Festival, and done a Black Christmas Expo so I thought it would be easy enough to make this happen within a short turnaround period,” Daniels says. “When I put the information out there, I started receiving emails from all over the country from business owners who wanted to be a part of this, and that’s when I knew this would be something big.”
The Juneteenth Shop Black Virtual event generated more than $1million in sales for black-owned businesses.
Now Daniels is applying this same concept to the Black Friday shopping experience. Traditionally, Black Friday is the day after Thanksgiving and kicks off the years holiday shopping season. This, despite any lingering Covid restrictions will allow potential consumers a wide shopping base and it allows small black-owned businesses to expand their customer base.
If you’re interested in participating in this event Nov. 27th your can get your free ticket from Eventbrite.
Original Article: WWD
Image Credit: WWD